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| International Title: |
Mirinda Re-launch New Packaging |
| Director: |
Zoran Krstic |
| Running time: |
0:20 |
| Country of production: |
Egypt |
| Year of production: |
2009 |
| Production: |
Open Studio |
| Distribution: |
Media Direction OMD |
In a pan action, the commercial starts with a big Green dot (it is the liquid of Mirinda green apple, green color, as the STB, not heavy with lights and has to look real) this dot is getting in and stick on the screen… Action continues, the same dot of the previous shot transforms to the 6 legs of the splash… The splash transforms again to a pouring liquid… and it starts to transform to a fun mood…The movement continues and a lamp post in the street start to appear from the splashes, we also reveal a guy walking down the street with his ipod on listening to music. From the guy with the ipod the music beats form the splashes which then continue in a form of waves to reveal a girl sitting in a café, … the camera here could move faster… The shapes turn into an outdoor café with a pergola, where we see a group of teenagers having fun sitting together and two of them are “ hi fiving “ each other. Action continues... We see guy playing with his skateboard on the street... The guy is jumping around with his skateboard... causing splashes to appear. The liquid moves in different way taking the viewer to the street where we see a couple of teenagers perform a break dance keeping up with the fast beat of the music… Action continues we focus on the guy performing a break dance. The splash transform to a fountain… water drops forms splashes… to remind the viewer in every frame of the new icon of Mirinda… The splashes start to be complete referring to the splashes on the Mirinda can new design.. Here we start to transform the real mood to the can design… and show the light that it is on Mirinda can…And the splashes starts to take the 2D effect which is on the pack announcer… The Logo with the slice of apple appear on the screen.. The full can with its new design is revealed announcing the new Mirinda. After Mirinda, fade out the two packs showed one by one…
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Director
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Zoran Krstic (Open Studio) |
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Producer
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Zoran Krstic (Open Studio) |
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Distribution
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Mohamed Hammad (Media Direction OMD) |
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Visual Effects
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Srdjan Stojkovic (Open Studio) |
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Animation
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Goran Rubil (Open Studio) |
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