From Nov. 17, 2019 until Nov. 23, 2019


The Brewery Staatliches Hofbräuhaus in Munich and the Internationale Münchner Filmwochen GmbH, will be awarding the Hofbräu Trophy for the eighth time in 2019. The trophy will be awarded in a ceremony during the FILMSCHOOLFEST MUNICH which takes place from November 17 – 23, 2019.

The Competition
We are looking for the best commercial on the topic "Hofbräu – a different point of view". Show us a new and unusual commercial! We are more than happy to recognize Hofbräu venues or a Hofbräu beer, but this is not a must have! We are looking for innovative ideas in your commercial. The more original, the better!
The spots should have a length between 30 to 60 seconds at maximum. Spots that were already submitted in 2018 or earlier are excluded from the competition. They can be shot on all formats. You can even film with your cell phone – it’s as easy as that!

The winner of the Hofbräu Trophy receives € 5,000 prize money. Moreover, there are second and third prizes: The second best rated spot will get € 3,000 and the commercial on the third place € 1,000.
The three nominated commercials will be screened at FILMSCHOOLFEST MUNICH and can be viewed on the festival’s website. The spots may also be screened at the discretion of Brauerei Staatliches Hofbräuhaus according to the rights guidelines described separately under RIGHTS (see below).

Eligible to enter are all students and trainees worldwide. The spots should be submitted in English or with English subtitles if filmed in any other language.

All entries, including 2-3 stills and the spot, must be submitted via until September 26, 2019.
Entries that are not complete or arrive after September 26, 2019 cannot be considered for the competition.
A jury will view all submitted films. Participants will be notified of their selection status in October 2019.

By submitting the film via, submitters agree to the competition regulations (PDF) and Guidelines (PDF) of Brauerei Staatliches Hofbräuhaus’ Hofbräu Trophy at the FILMSCHOOLFEST MUNICH.
In addition, submitters agree to have their films screened in the program of the FILMSCHOOLFEST MUNICH and on its website during and up to one year after the festival – free of charge. Furthermore, signatories give Brauerei Staatliches Hofbräuhaus the right, should a spot be nominated, to show it in cinemas in and around Munich for a period of four weeks. This can be at any time in a period no longer than six months commencing at the end of the festival. Brauerei Staatliches Hofbräuhaus is also granted the right to use all submitted spots indefinitely for internal purposes and/or presentations on its website and/or its social media platforms. It is also entitled to show the nominated spots in screenings in movie theaters as part of its “Hofbräu Reel”.
For any other use of the spots, a separate agreement must be entered between the brewery and the submitter. Any commercial use must have the prior written consent of Brewery Staatliches Hofbräuhaus in Munich.

The directors of the three nominated films will be invited to participate in the FILMSCHOOLFEST MUNICH and will receive accommodation as well as financial support towards their travel expenses.

Filmmuseum München, St.-Jakobs-Platz 1, 80331 München

Please do not send any submissions (DVDs etc) to the festival! Submissions are only possible via!
For more information please visit the festival's homepage



Currently, there is no open submission period for this competition.


This Festival was founded in 1981

Jedes Jahr werden rund 60 Kurzfilme auf dem FILMSCHOOLFEST MUNICH vorgeführt. Etwa 100 ausländische Studenten und Professoren treffen sich jährlich, diskutieren und tauschen Erfahrungen aus. Viele international bekannte Filmemacher haben hier ihre ersten Kurzfilme gezeigt. Umfragen bei Mitgliedern des weltweiten Filmhochschulverbands ergaben, dass sich das Internationale Festival der Filmhochschulen bei den Teilnehmern besonderer Beliebtheit erfreut.
Seit 2012 wird die Hofbräu Trophy verliehen. Stifter ist die Brauerei Staatliches Hofbräuhaus in München.
About 60 films are presented at FILMSCHOOLFEST MUNICH annually. Each year approximately 100 foreign students and professors have the opportunity to meet, enter into discussions and share their experiences with each other. When surveyed, members of the International Film School Association confirmed that the Filmschoolfest Munich enjoys great popularity among its participants.
The Hofbräu Trophy has been awarded since 2012. Sponsor is Brewery Staatliches Hofbräuhaus in Munich.


Internationale Münchner Filmwochen GmbH
Sonnenstraße 21
80331 München